Boots X targets a make-up savvy millennial audience that really knows their baking from their priming. To capture their attention this summer with long-form content, we needed to go beyond just another make-up tutorial and give them some fun edutainment instead.

Leaning into the TikTok trend of ‘My 3 Lives’, we created an influencer campaign featuring Jessica Pimental, giving us her 3 summer looks but with a beautiful twist. Her make-up would differ according to the time of day and sunlight. Fun, authentic and useful. Adapted to short-form TikTok and Insta too. Woohoo!


Role: Freelance Senior Copywriter.
Agency: The Pharm / VML