HUMBLE BEGINNINGS
GE HEALTHCARE
A social-first, integrated recruitment campaign for GE Healthcare to inspire Gen Z and Millennial candidates with the breadth of roles at the organisation.
The films tell human stories, showing how surprisingly diverse roles are all vital in helping the company save lives.
As the creative team on this project, we owned everything from originating the big idea to overseeing every aspect of production.
Role: Creative Lead
Agency: Wunderman Thompson